The problem
The screens inside the NYC cabs are intrusive and often ignored because they do not present information in ways that are relevant to passengers. News, weather, ads and celebrity gossip on a crowded, annoyingly loud screen – if you want to keep your sanity, the mute button is your only option.
Our solution
CabReel is a new screen concept that relays specific location-based information. It will give passengers new ways to discover the sights, restaurants, cafés and shopping facilities in New York City’s many neighborhoods. How? Check out this little video that explains it all.
Paper is a wonderful thing! This video is actually the third in a row of videos about Emily using CabReel. It is definitely the most successful one when it comes to storytelling. Still, I love to see how our videos evolved over the course of a few weeks. It started out as a simple screen by screen walk-through, but ended up as a love story where Emily is the heroine, and CabReel her little “helper”. These are our first videos:
I’m proud of how the video has evolved, and extremely impressed by classmate Catherine Young’s drawing skills!
